RSS,
feeds
reader,
channel, psp, yahoo, free, news, marketing, content
RSS,
Feeds, reader, channel, psp, yahoo, free, news,
marketing,
* Content *
This part of your web marketing project will take four days
and should be considered mandatory.
Search engines have learned to read content and to rank it
higher than html coding.
Coding is still important, But, it is secondary and must be
harmonized with content (and link popularity) to rank a page to
its maximum.
Most of us have heard about RSS for a few years now. But,
most of us also ignored it and its importance to our internet
marketing efforts. We paid dearly for this oversight.
RSS importance comes from the concept of dynamic web
sites and web pages versus static web sites and web
pages. A static page is one on which the content stays the same
forever as it was the day it was written.
Search engines like to see dynamic pages because they feel
they can assume that this is a web site and web page wherein the
owners are proactively involved in providing the freshest
content for their visitors.
Since the search engines are always trying to provide their
clients with the freshest content, they value a dynamic page
considerably more than they do a static page.
And, since the internet is all about soooo many new and
dynamic sites, web owners must give them what they want.
What RSS does is that it gives the web owners fresh new
content daily without ever having to write a single word.
Unless you can write new content every day, you must import
it.
RSS Feeds match up to your web site subject matter thus
creating new, fresh, daily content that is a logical extension
to the content on your page. This causes the major search
engines to revisit that page more often because they know they
will find fresher content than even the day before.
So, in creating our sites and all new sites while this
process is still highly in vogue, we have structured into our web
project agenda an RSS feed into each one of them and encourage
you to do the same.
A) We use Yahoo
RSS Feeds because they offer the widest range of feeds
of virtually every subject. Remember: we like to keep it
simple.
You can access free Yahoo RSS Feeds here.
Okay, now.....
B) RSS Reader / Aggregator. Now, the techie part.
Let's say that you put one on your site with the normal RSS
Reader / agregator. You will get one feed. Your site will
be spidered to your own content and that one feed... good, bad, or ugly.
And, while
it normally increases the value of your page, it is spidered and
cached in the search engine files to the material of that one page.
If it was a great feed on that day, you win. If it were a bad
feed... you win a lot less. But, you always win somewhat.
The idea is to win a lot!
Your site is competing with a whole world in which your main
key words may be present on four of five or more million web
sites.
Worse, if your site and ten or twenty thousand other sites
have the same feed, then, the primary advantage of having your
RSS feed is lost even though it is still better than no feed at
all.
In our search for that extra edge, we came across a neat
little program called Power
RSS.
Power
RSS is the software brainchild of RSS guru Adrian
Ling whom I am pleased to say I have known for several years.
And, that's important as you will come to realize as you move
forward with your internet marketing career.
Always align yourself to the best of the best. It will save
you time, effort, and money in the long run. And these people
will always keep you ahead of the pack.
What we are able to do with Power
RSS that just isn't available from anyone else
is not only to get Yahoo's freshest new content daily,
but... we are able to get multiple streams of Yahoo's
freshest new RSS content targeted to the content of our page. So,
if the search engines like new content, they like a lot of
new content even better. Better: This neat little piece of
software not only grabs several streams of RSS feeds, it
randomizes the feeds so that even if others are using the same
software, the content on competing pages is not exactly the
same, so the search engines can rank them all separately and
much higher than sites with just the one feed that is itself
identical to thousands of others. Neat, huh? Plus, when the day is over, we
don't lose any of that freshest new content. Power
RSS grabs that latest copy at the end of the day
and archives it fully automatically for us in the web
site folder online thereby beginning a growing list of high
quality content, highly relevant doorway pages for the search
engines to relate highest value to our site. Search engines
like this a heck of a lot better than the typical doorway or
directory pages. And, that
means, more high quality, highly targeted traffic... and more
sales. One more critically important thing: As most of
my readers know, I am not a techie. Fortunately, we (Lucy and I)
were able to turn over the installation of the Power
RSS directly to its creator, Adrian Ling. And,
truly, within one day, he had installed it and had it
banging out my RSS Feeds daily and archiving them into a site
directory. Now, since I value my time and set four day time
frames on each task within a web project, Adrian always has the
software installed perfectly in just a day. Not bad for about
$30, huh? Is this awesome help because we are John David and
Lucy Bouthillier? No! Adrian is just that kind of guy. And, he
is the kind of guy you should want to know to help ensure your
own online career. Throughout this site I mention
several people by name. Since we are people-first people, we
place great stock in how our mentors relate to us as being how
they will also relate to our visitors. We hope that makes sense.
It has worked for us. And, these men and women will work for
you, too. Okay. Before you jump forward onto your next
part of your web project and through the next link, do this RSS
Feed and get it up and running within the next four days. That's
totally doable. Do it, If you need help or value your time as
better than $30 in four days, ask Adrian to do it. And, come back to ProShop in four days.
Got a question or
need help with your online business? Just scream, yell, and holler.
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